Purely driven

Absolute confidence. That’s what you’ll experience working with Universal Pure. Through food product innovation and committed customer service, we’re always looking ahead to advance the safety of the foods and beverages consumers depend on throughout their lives through enhancements in HPP and cold storage technologies.

Simply put, our work is bigger than a process or procedure. We fully recognize that what we do affects people and families. Food safety is everything. We eliminate “what if’s” with action that earns trust and advance industry best practices by staying on the forefront of what’s next. That gives you and all our food and beverage partners the freedom to pursue and reach ongoing business goals.

Our commitment to this standard of food quality and level of customer service began 15 years ago at our warehouse facility in Lincoln, Nebraska, and today our mission continues at four state-of-the-art food processing facilities in Nebraska, Georgia, Texas and Pennsylvania. In addition to High Pressure Processing (HPP) and cold storage solutions, we offer a full set of value-added services such as dry and wet tempering, dry-aging of meats, warehouse kitting, blast freezing, ink jetting, inventory control and logistics.

Contact us today, and get the peace of mind that drives continued market success.


Mark A. Duffy, Chief Executive Officer

Mark is on a mission to help food and beverage companies make their products safer. As CEO of Universal Pure, Mark lives and breathes the cold pasteurization method called High Pressure Processing (HPP). Mark possesses a conviction for helping companies find success in their commitment to food safety, sustainability and differentiation.

As a graduate of Boston College with a Bachelor of Science degree in Marketing, Mark’s career has spanned positions at Nestlé, Quaker Oats, SC Johnson, Griffith Foods, Specialized Technology Resources (now part of Underwriters Laboratories), ConAgra Brands and FONA International. Mark Duffy built his expertise in food safety over his 25-year career in the food industry and now shares his knowledge with passion with his team at Universal Pure.

Contact Mark

Jeff Barnard, President

Jeff serves as President at Universal Pure and is the company’s longest tenured employee. With 35 years of experience in the food industry, mainly in the protein segment, Jeff is very passionate about food safety and the role Universal Pure plays in the market. Jeff’s experience has spanned sales and leadership positions at Cook Family Foods, ConAgra Brands, and Omaha Steaks.

Contact Jeff

Bill Cook, Vice President Sales

Bill joined Universal Pure in January 2014 with 20 years of refrigerated logistics experience and nine years in the HPP industry. Bill supports our sales efforts in continuing to grow Universal Pure as the leader in the HPP industry.

Contact Bill

Chris Voudouris, Chief Financial Officer

Chris joined Universal Pure as Chief Financial Officer in October 2013. He is responsible for the oversight of Accounting and Finance. In addition, he works in close partnership with the other Executives to help develop and successfully implement the company’s long term growth strategy. Prior to joining Universal Pure, Chris was a Financial Operating Partner at Graham Partners. While at Graham Partners, his work centered on financial consulting, acting as a hands on advisor to the underlying portfolio companies CEO’s and CFO’s. Chris earned a Bachelor of Science degree in Accountancy from Villanova University.

Contact Chris

Curt Roberts, Vice President Support Services

As a graduate of Doane College with a Bachelor of Science in Accounting, Curt is a 46 year veteran in the food industry and has held senior positions at Sun-Husker Foods and Meyer Natural Angus. Curt has worked at Universal Pure for over 8 years and his responsibilities include Quality Assurance, Food Safety, IT, and Safety.

Contact Curt

Randy Pierce, Vice President Operations

As a graduate of Arkansas State University with a Bachelor of Science in Industrial Technology / Management, Randy’s career has spanned positions at GrafTech International, Thomas & Betts, Kohler Company and 3M Company. Prior to joining Universal Pure, Randy has been recognized for his leadership skills in improving safety, productivity, developing a quality culture while streamlining operations with proven Lean Manufacturing Concepts.

Contact Randy