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Cleaner-Label Goes Mainstream – Enter High Pressure Processing (HPP)

Universal Pure and our CEO, Mark Duffy, are on a mission to help food and beverage companies make their products cleaner and safer. Join Duffy at the Food Safety Summit Solutions Stage on May 9 to hear more on this topic.



According to the U.S. Food & Drug Administration (FDA), “Food ingredients have been used for many years to preserve, flavor, blend, thicken and color foods.”

Ingredient labels often contain a long list of items, many of which consumers do not recognize. While there is much controversy on the issue, it is safe to say less is more when it comes to what consumers are putting into their bodies.

More than half of today’s consumers check labels on food and beverage products before making a purchase. Health-conscious shoppers are educating themselves more than ever before on what to look for – and not look for – on product labels. Not only are they looking for less-processed items, they are seeking fresher options too. Savvy shoppers do not want added chemicals to make their deli meat or orange juice last longer. Instead, they want to purchase items in their most fresh and natural form.
The shorter the ingredient list, the better.

 

So how can manufactures and retailers satisfy the consumer demand for fresh, cleaner-label products without risking food safety failures and product/profit loss?

Is there a way to clean-up labels, removing preservatives and chemicals, while maintaining safe products that will not spoil before they are sold, or pose health risks to the consumer?

Yes, enter high pressure processing (HPP).

 

 

HPP, a natural food preservation method using only water and extreme pressure, is one way manufacturers and retailers are effectively embracing the cleaner-label movement. With HPP, products do not need any added ingredients and they last longer on the shelf without spoiling. Since this movement is not going anywhere, it is now more beneficial than ever for food and beverage manufacturers to leverage the benefits of HPP.

 

Mark Duffy will be presenting at the 2018 Food Safety Summit next month. To learn more about how HPP works and how it can help enable cleaner-labels, please join us at the Solutions Stage on May 9th at 2:45pm. Come see our team at booth #404 for additional information.

The 20th Annual Food Safety Summit (May 7-10 – Chicago) will address the importance of food safety throughout the supply chain and how each community that makes up the ecosystem is connected.

 

 

 


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