Over the last several years, the “cleaner label movement” has had an influential impact on the food and beverage industry – health conscious consumers are demanding products with less additives or preservatives and more whole foods in their most natural form. Shoppers are educating themselves and reading the labels more carefully to protect themselves and their families – and that includes their pets too. This desire is leading to the “humanization” of pet food.
With pets being considered as members of the family, their health and longevity are of utmost importance. Pet owners are seeking out the best options in nutrition for their furry companions, sometimes considering their pets’ health above their own. In a survey of over 1,800 pet owners, “94% said that pet health is the number one factor when choosing their pet’s food.” Recent trends in the pet food industry, such as natural and “raw” products, are leading to an increased need for food safety measures – and HPP is a great solution.
Please join our CEO, Mark A. Duffy, and Nature’s Variety COO, Aaron Grimm, at the Petfood Forum on Tuesday, April 24th, for further insight on the cleaner label pet food trend and the role HPP plays to help enable cleaner labels. Universal Pure is proud to partner with Nature’s Variety to provide safe, high quality pet food products.
The Petfood Forum (April 23-25) brings together leading, recognized pet food industry experts to provide the latest research and innovative information on pet nutrition, global pet food market growth, pet food safety, processing, packaging and much more. We are honored to be a part of this industry event and to provide thought leadership on HPP and how it can enable healthier pet food products.
You can read more about the event here.
