Following the their presentation at the Petfood Forum last month, our CEO, Mark Duffy, along with Nature’s Variety’s COO, Aaron Grimm, were featured in the Petfood Industry Magazine. Below is an excerpt of the original article.
By Alyssa Conway
April 25, 2018
“High-pressure processing is an effective method for creating a safe, healthy raw pet food and can help pet food companies avoid recalls to protect their reputations.
The trend of pet humanization continues to grow as consumers demand the same healthy, safe, minimally processed foods for their animals that they expect for their own diets. With this desire for minimally processed pet food products, consumers are increasingly turning to raw pet foods, which are growing 23 percent year over year for the third year in a row. High-pressure processing (HPP) is a proven means of creating a safe, clean-label raw pet food, according to Mark Duffy, CEO of Universal Pure, and Aaron Grimm, chief operating officer of Nature’s Variety, speaking at Petfood Forum 2018 on April 24.”
You can register for free to read the full article here.
